COPY EDITING

"Going forward", "stakeholders", "economic drivers" - these are some of the more common dreary clichés which routinely appear in documents such as annual reports and strategy statements and press releases. These and other, often meaningless terms are becoming increasingly prevalent in the communications emitted by companies and organisations in both the private and public sectors. If your texts are peppered with terms such as these, you need our help.

There are two main reasons why it is essential to get communications right. Firstly, documents intended for clients, employees, interest groups, partner organisations or any other audience, should be clear, precise and effective in communicating a desired message. Secondly, the quality of the copy in such communications reflects upon the organisation from which it originates. Documents are often poorly written, repetitive, inconsistent and unclear. People given responsibility for compiling documents in their particular area of expertise, do not necessarily have the skills to demonstrate this expertise in producing clear, concise copy.

Ablana has a dedicated copy-editing desk. We have proven experience in ensuring that documents such as those referred to are of a quality consistent with the aims set out above. Clear communication of the intended message in a professional manner, reflecting the image which an organisation wishes to project, is something which we can achieve for you, in close consultation with you.